Casla Quartz's business strategy in the artificial quartz stone marketing

Taking quality as a guideline for its competitive strategy in the domestic market, Caslaquartz is affirming its position and spreading its brand name in the high-end natural quartz product segment in Vietnam.

● From understanding the need to use stone materials in interior design and construction...

In recent years, the investment to design and complete the interior of each house, project or project has been increasingly focused. Customers use products with high and increasingly strict requirements from construction techniques to quality, applicability as well as style and aesthetics.

According to the general assessment of experts and people operating in the field of interior design and construction, in the two popular types of stone including natural stone and high-grade artificial quartz stone, the artificial quartz stone is high. level is developing and is widely applied in the works. Because this material possesses many outstanding properties in terms of durability, scratch resistance, abrasion, especially moisture resistance, suitable for the harsh climate in Vietnam. Moreover, the demand for high-grade artificial quartz stone in interior construction is increasing because of its diverse applications, many modern designs and antibacterial features suitable for the urban life of Vietnamese people. .

Modern interior style using stone material is a favorite choice of many people

…..to quality assurance products guaranteed by modern production lines and many prestigious certificates.

Proud to be a brand that has been confirmed for quality in the international market, after many years of successful product distribution in many major countries around the world such as the US, UK, Australia, Japan, Korea.... Caslaquartz has taken strategic steps to position and spread the brand by providing high quality artificial quartz stone products in the domestic market to meet the demand for high quality artificial stone products. high-class quality in Vietnamese houses.

The production plant is located in Chau Son Industrial Park, Chau Son Ward, Phu Ly City, Ha Nam, Calsaquartz currently owns the world's most modern production line imported from Breton Italia. With the principle that quality will be a prerequisite to make a mark in the domestic market, Caslaquartz products fully satisfy the elements of luxurious aesthetics, wear resistance, bearing capacity, heat resistance, Extremely high impact resistance, antibacterial and ensures food hygiene and safety when processing on the stone surface, serving all the needs and activities of customers' life well.

In addition, Caslaquartz's production line also includes many other automatic machines such as CNC cutting machines, grinding machines, polishing machines... With a specialized machine system, product shaping with customized designs is easy. Customers in need will be given clear advice and instructions on each type of product available, optionally choosing the style, size according to their preferences, or even the color and texture on the stone surface. to match the feng shui element of space

All Caslaquartz products are manufactured on the world's most modern technological lines and are NSF certified by the American international organization, certified for quality and absolute safety for users. . The products are also certified with Greenguard for environmental friendliness, ISO14001 for environmental management and ISO 9001 for quality management.